Improve CTA Placement with AI Saliency

Published September 2025 by Glimpze Insights

Attention hotspots on a landing page layout

Place CTAs Where Eyes Already Go

Saliency maps reveal the first places viewers look. By aligning your primary CTA with these hotspots, you reduce cognitive load and increase the odds of an immediate click.

Quick Wins

  1. Overlap CTA with the hero’s strongest attention region
  2. Add directional cues (arrows, gaze) toward your button
  3. Increase contrast and whitespace around the CTA

Validate and Iterate

Run a saliency pass after each change. When you see consistent attention over the CTA and headline, ship it and verify uplift with analytics.

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