What Is Visual Saliency? A Plain-English Guide
What visual saliency is, how AI predicts where eyes go without eye-tracking, and how marketers use it to test creative before spending.
Glimpze Blog
How to Test Ad Creative Before You Spend on Media
A practical pre-flight workflow: score the first glance, test in context, and back the version that gets noticed before the budget is committed.
Winning the Shelf: Attention Testing for Packaging
How CPG teams design packaging that stands out in a real planogram — brand block, claims, and legal seen at shelf distance.
Will Your Billboard Get Noticed? Pre-Testing OOH
Pre-test posters, billboards, and retail-media screens with attention prediction and journey simulation before you book the site.
Attention Metrics Explained: Share, First-Glance, Dwell & Memorability
A plain-English glossary of the attention metrics that matter — and how to read them when comparing creative.
Unlocking Memorable Creative: Predictive Memorability
Glimpze now estimates how likely your visuals are to be remembered—fast, scalable, and aligned with human memory research.
Why Attention Is the Top of Your Conversion Funnel
Capture attention first to drive every downstream metric. How to reason about the Attention→Click→Conversion chain.
Saliency Maps vs. Click Heatmaps
Two tools, different questions. When to use predictive attention vs. observed clicks—and how to combine them.
Improve CTA Placement with AI Saliency
Place your primary action where eyes already go. Quick wins that lift CTR without guesswork.
Boost E‑commerce Product Pages with Attention Optimization
Make the product the star, group price and social proof near the CTA, and reduce distraction.
Get a quick demo or product updates
Share a work email and company info. We’ll follow up with a short demo, resources, and free tokens to get started.