AI attention prediction & creative testing
Know your creative works — before you spend a penny.
Glimpze predicts where attention goes on any ad, pack, page, or video in seconds. Test unlimited versions in the real-world context they'll actually be seen — a supermarket shelf, a bus stop, a passing billboard — and get the numbers to back your call. No eye-tracking hardware. No panels. No waiting.
Free to start · No credit card · Results in seconds
The problem
Right now, most creative goes live on a hunch.
You approve the ad, print the pack, book the campaign — then wait for the results to tell you whether anyone even noticed. By then the budget's committed. Traditional attention testing could answer the question up front, but eye-tracking panels are slow, costly, and booked weeks out. So teams guess.
Wasted spend
Media and print budget goes behind creative that never earns a first glance.
Answers too late
A lab study takes weeks — if it's in budget at all — long after the brief is due.
Decisions by opinion
Without evidence, the loudest voice in the room wins — not the strongest creative.
Why Glimpze
De-risk every creative decision.
Predict attention up front, test in the context that matters, and back every call with objective numbers — in the time it takes to grab a coffee.
Predict before you spend
AI saliency in seconds on any image, scene, or video. Catch the creative that won't land while you can still change it.
Test in the real world
Drop your asset onto a shelf, a bus stop, or a billboard — or walk a full 3D scene. See it as your customer will, not on a white background.
Simulate the journey
Walk or drive a scripted customer path past your creative and measure attention second by second — dwell, first view, and share.
Numbers you can defend
Objective metrics and exportable reports replace "I think it pops" with evidence the whole room can trust.
How it works
From upload to defensible report in three steps.
Upload your creative
Drop in any image, ad, pack shot, page, or video. No rig, no panel, no setup — analysis starts in seconds.
Place it in context
Score it in isolation, warp it onto a real backdrop, or walk a 3D environment and drive the customer's journey past it.
Get the report
Read attention share, first-glance, time-to-first-view and memorability per region — then export a PDF the whole room can trust.
Want the detail? Read how Glimpze works or what Glimpze is.
Real-world testing
Test your creative where it actually lives.
A flat heatmap only tells half the story.
On a white background, almost anything looks eye-catching. But your ad competes on a busy shelf, your poster fights for attention at a bus stop, and your billboard gets a two-second glance from a moving car. Glimpze puts your creative into the real thing — then measures what actually wins the eye.
- check_circle_outline Asset in isolation — baseline draw, first-glance path, and hotspots
- check_circle_outline Asset in a scene — perspective-warp onto real backdrops: display, OOH, in-store, ecommerce, social
- check_circle_outline Walkable 3D environments — supermarket aisle, retail store, bus stop (day & night), metro platform, roadside billboard
- check_circle_outline Video creative — play a video ad on the shelf or billboard and score it in context
Reports you can act on
Turn a hunch into a report the room can trust.
Every test becomes objective numbers.
Draw or auto-detect the regions that matter, and Glimpze scores each one. Run a scripted journey and you get a second-by-second timeline of where attention went. Export a PDF, save a benchmark, and track every version against the last.
- check_circle_outline Attention share — how much of the total attention your region wins
- check_circle_outline First-glance probability — how likely your creative is seen first
- check_circle_outline Time to first view — how quickly a passing customer notices it
- check_circle_outline Attention-seconds & memorability — how long it holds focus and how likely it's remembered
Everything in one workspace
The toolkit for testing creative with confidence.
Instant Heatmaps
See what draws the eye in seconds. Upload any creative — no eye-tracking rig, no panel.
First-Glance Path
Know what gets noticed first — the order the eye travels across your visual in the opening moments.
Region Analytics
Draw or auto-detect any area and measure its Share, Attention Multiplier, and First-Glance probability.
Auto Hotspots + Detection
Surface the top attention magnets automatically, with object detection to label regions fast.
Scene Composer
Warp creative onto real backdrops — display, OOH, in-store, ecommerce, social — with optional background removal.
Walkable 3D + Journeys
Walk or drive a customer's path past your creative across five 3D environments and score it live, frame by frame.
Video & Live Stream
Test video ads and live screen or camera feeds, and watch attention move over time.
Memorability Score
Estimate which visuals will stick, using a fast, lab-validated memorability signal.
Reports & Benchmarks
Export polished PDF scorecards and save benchmark sets to prove progress version over version.
Local-First Privacy
Your workspace saves on your device. Export and import securely; Do Not Track respected.
Use cases
Built for the creative decisions that cost real money.
Digital Ads
Prove the hook, CTA, and logo land before you put media spend behind them.
design_servicesUI/UX
Make sure the eye hits your key action first — not the nav or a stock photo.
branding_watermarkCPG & Packaging
Win the shelf: check brand block, claims, and legal are seen in a real planogram.
storefrontOOH & Retail Media
Test posters and billboards in a bus stop, metro, or drive-by before you book the site.
Competitive Intel
Benchmark your attention against category leaders, side by side.
CRM & Email
Optimize subject hooks and hero blocks so the message gets seen, not skimmed.
Draw regions or auto-detect hotspots, then measure impact with objective metrics — so every decision is one you can stand behind. Explore all use cases →
Pricing
Simple, scalable pricing.
Free to Start
Trial tokens to test your first creative — no credit card required.
Pay-as-You-Go
Buy tokens as you need them. Test as much as you want, with no lock-in.
Team Friendly
Invite the team, share reports, and align on one set of benchmarks.
FAQ
Questions teams ask before their first test.
What is Glimpze?
Glimpze is an AI attention-prediction platform that shows where people look on any ad, packaging, web page, or video in seconds — then lets you test it inside the real-world context it will be seen in, from a supermarket shelf to a passing billboard.
How does Glimpze predict attention without eye-tracking hardware or panels?
Glimpze uses a lab-validated AI saliency model trained on human eye-tracking data to predict first-glance attention instantly, so you never have to recruit participants or book equipment.
How accurate is AI saliency compared with real eye-tracking?
Predictive saliency correlates closely with aggregate human eye-tracking for first-view attention. It's built for fast pre-launch decisions, and you can confirm live behaviour later with click data.
What can I test with Glimpze?
Digital ads, packaging, landing pages and UI, out-of-home posters and billboards, retail-media and in-store displays, and video — as a flat asset, composed into a real scene, or inside a walkable 3D environment.
What do I get in a Glimpze report?
Attention share, first-glance probability, time-to-first-view, attention-seconds and a memorability estimate per region, plus a second-by-second journey timeline you can export as a PDF.
Is Glimpze free to try?
Yes. You get trial tokens to test your first creative with no credit card, then pay-as-you-go pricing with no lock-in.
Is my data private?
Your workspace saves locally on your device, analytics are consent-gated and processed on EU infrastructure, and Do Not Track is respected.
Stop guessing. Start testing.
Analyze your creative in seconds and export a report your team can trust.
Log In / Sign UpPrefer a quick intro instead?
Share a work email and company info. We’ll follow up with a short demo and resources, and free tokens to get started.