OOH & Retail-Media Attention Testing

You can't A/B test a printed billboard after it's booked. Glimpze pre-tests out-of-home and retail-media creative in the environment it will be seen in — including in motion.

What you can check

• Time to first view — how fast a passer-by notices it
• Legibility at a glance — does the core message land at distance and speed?
• Brand vs. clutter — does it win against a busy environment?

Simulate the journey past the ad

Walk or drive a scripted path past your creative in a bus stop, metro, or roadside environment and measure attention second by second — far closer to reality than a static mock-up. The approach is detailed in will your billboard get noticed?.

Book with evidence

The location delivers the audience; attention testing tells you whether your creative earns the glance. See how Glimpze works or explore advertising too.

Start free — no card needed