Test Creative in Walkable 3D Environments

A white background flatters everything. Real attention happens in motion — a shopper moving down an aisle, a commuter passing a poster, a driver glancing at a billboard. Glimpze's walkable 3D environments let you test creative the way it will actually be encountered.

Five real-world environments

• Supermarket aisle — test packaging and shelf presence in a real planogram.
• Retail store — signage, displays, and point-of-sale.
• Bus stop (day & night) — posters and transit media in changing light.
• Metro platform — high-dwell transit advertising.
• Roadside — billboards seen at distance and speed.

Simulate the customer's journey

Rather than a single static view, you walk or drive a scripted path past your creative and Glimpze measures attention second by second — time to first view, dwell, and attention share as the viewer approaches and passes. It's the closest thing to real-world attention short of building the site and standing there.

Where it matters most

3D testing is a game-changer for packaging and out-of-home and retail media, where the environment is the whole challenge. You can even place a video asset on a shelf screen or billboard and score it in motion.

Part of the wider workflow

3D is one of three ways Glimpze tests creative — alongside isolation and 2D scenes. See how they fit together in how Glimpze works, or start with what Glimpze is.

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