How Glimpze Works

Glimpze takes you from a piece of creative to a report the whole room can trust in three steps — and the whole loop runs in the time it takes to grab a coffee.

Step 1 — Upload your creative

Drop in any image, ad, pack shot, landing page, or video. There's no rig to set up and no panel to recruit; attention prediction starts in seconds. Upload every version worth considering — testing is cheap, so don't pre-filter on gut feel.

Step 2 — Place it in context

A flat heatmap only tells half the story. Score your asset three ways:

• In isolation — baseline draw, first-glance path, and hotspots.
• In a scene — warped onto a real backdrop: display, OOH, in-store, ecommerce, or social.
• In a 3D environment — walk or drive a scripted customer journey past it and measure attention as they approach and pass.

Step 3 — Get the report

Draw or auto-detect the regions that matter and Glimpze scores each one: attention share, first-glance probability, time-to-first-view, attention-seconds, and memorability — plus a second-by-second journey timeline. Export a PDF, save a benchmark, and track every version against the last.

Why it's different

Traditional testing forces a trade-off between speed, cost, and realism. Glimpze gives you all three: instant results, low enough cost to test everything, and real-world context instead of a white background. That's the whole point of Glimpze — de-risk the spend before you commit it.

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